To achieve marketing success through the search engines and obtain more traffic for your website, work is required in 6 specific areas that operate like gears. Each gear depends on the previous gear to do its job. The diagram below shows the sequence and relationship between all 6 gears, which we call our
SEOBlueprint.
- CONNECT
GOAL:Increase traffic through the search engines
Capture the attention of Search Engines so they value your website above your competition
- CAPTIVATE
GOAL:Increase quality visitors to your website
Capture the attention of your Target Markets so they click on your website link in search engines
- CONVINCE
GOAL:Turn visitors into leads
Capture the attention of your Target Markets so they stay on your website
- CLOSE
GOAL:Turn leads into customers
Provide a compelling message and clear call to action that search engines and visitors understand
- CHEER
GOAL:Turn customer satisfaction into promotion
Provide opportunities for online customers to promote your website and draw more traffic
- CALIBRATE
GOAL: Combine research and evidence into stronger strategies.
To refine your website’s SEO value to influence search engines and obtain even more traffic